Ancestry.com Spit, something our bodies readily produce for free, can be very valuable. It can mean the difference between prison and freedom, and between being related to Wild Bill Hickok versus Buffalo Bill. In an effort to cater to dedicated genealogists, Ancestery.com is introducing a new service that promises to provide detailed information about consumers ancestors as well as connections to other living relatives, for the price of some saliva and $99.
Ancestor Discoveries will provide about 30% of consumers with information about relatives from the past and present, including details about the ancestors’ daily lives, as well as alert them to other people alive who’re related to them, reports USA Today.
“It’s the biggest leap forward for us yet, leveraging nearly a million DNA profiles we already have in our system,” says Ancestry.com CEO Tim Sullivan.
He says the company sees two markets for the service — those…